Tuesday, April 16, 2013

Beyonce grooming daughter Blue Ivy for the White House


Gucci's charity initiative Chime For Change - fronted by designer Frida Giannini, her boss's wife, Salma Hayek Pinault and so-busy-she's-literally-everywhere-you-look-at-the-moment, Beyoncé Knowles-Carter - has tapped into it's flawless celebrity connections to shoot a short viral video about the importance of education, health and justice for women.

The triumvirate is joined by a coterie of natural beauties including Freida Pinto, Blake Lively and Zoe Saldana - plus a pair of cheeky Y chromosomes in the form of John Legend, and Ziggy Marley - all discussing the powerful role of social media in the empowerment of girls and women.

READ: Beyoncé, Salma Hayek and Frida Giannini launch Gucci's 'Chime For Change' campaign

Halle Berry highlights how with a click of a button, women can be connected around the world, Huffington Post founder Arianna Huffington adds that women can spread messages that can lead to revolutions and Evan Rachel Wood describes the power that social media has in rallying people together.

But the 'awww' moment is saved right to the end when Beyoncé reveals how she empowers her one-year-old daughter Blue Ivy every day:

"I'm telling my daughter every day 'you know you can be president? You know it's possible?' And I know she has no idea why I'm saying that, but… one year old, I'm like 'you know you can be president.'"

READ: Beyonce to headline Gucci's The Sound of Change Live gig at Twickenham Stadium

As artistic director of Chime For Change, Beyoncé will headline the The Sound of Change Live global concert at Twickenham on June 1.

Gucci will underwrite the concert event so that all ticket sales (less VAT and service fees) will support projects pursuing change for girls and women, specifically in the areas of education, health and justice.

Other acts already confirmed on the line-up include Florence + The Machine, Ellie Goulding, Rita Ora, HAIM, Iggy Azalea, John Legend, Laura Pausini, and Timbaland, with more acts to be announced in the coming days.

Tickets for the concert are available through the campaign website, www.chimeforchange.org/concert and via Ticketmaster ( www.ticketmaster.co.uk or +44 (0) 844-847-1693).


Via: Beyonce grooming daughter Blue Ivy for the White House

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