The Outnet launches own collection

As if clicking through The Outnet 's haul of deliciously discounted designs by the likes of Alexander Wang, Marni, Marc Jacobs and Stella McCartney wasn't enough to give us repetitive strain injury, the site is adding its own collection to its impressive designer offerings.

Iris & Ink, which launches today, is the creative endeavours of the shopping e-tailer's team, and has been designed with the view of styling it with the more elaborate finds on the site.

"The Iris & Ink styling kit is based on all the core sell-out pieces that we just can't get enough of," explains creative director Mo White. "The pants, skirts, dresses, shirts, blouses, tops, knitwear coats and jackets in trend colours that are the perfect partner to those designer show-stoppers."

The result is a beautifully made and affordable range of wardrobe staples, including Breton sweaters, skinny jeans, a classic trench and a little black dress. Prices start from £62 for a short-sleeved T-shirt in silk and one of our favourites has to be the cashmere sweater with colour-block cuffs (£138).

theoutnet.com

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