Tuesday, October 23, 2012

Natalie Portman's Dior mascara ad banned


A Dior ad for mascara showing off Hollywood star Natalie Portman's eyelashes has been banned for being airbrushed.

The offending magazine ad for Dior's New Show Look Mascara shows the stunning Black Swan actress modelling her long lashes while the ad boasts that the product has "volume-multiplying effect, lash by lash" and "an unrivalled lash creator effect".

One complainer phoned the Advertising Standards Authority to say the ad was misleading because it exaggerated the product's effects.

Christian Dior admitted using Photoshop to digitally lengthen and increase the curve of Natalie Portman's eyelashes and replace lashes that were missing or damaged, but insisted the retouching was "minimal".


Via: Natalie Portman's Dior mascara ad banned

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