Giorgio Armani and Sean Penn team up for charity campaign

He's usually the man behind the campaign images, but for a very special cause Giorgio Armani is stepping in front of the camera to become the star.

The septuagenarian Italian designer has teamed up with actor Sean Penn and his J/P Haitian Relief Organization to pose for a charity campaign that will unveiled globally later this month in select newspapers, reports WWD .

READ: Giorgio Armani: I've sacrificed life for fashion

In the ad, both Armani and Penn can be seen looking dapper in tuxedos (Armani, we assume) against the backdrop of Cannes, where the picture was taken during the annual film festival.

The pair hosted a fundraising dinner in the French town back in May that raised $2 million for the foundation, which Penn founded in 2010 after the country was hit by a devastating earthquake. Together they launched a year-long humanitarian collaboration, which the new campaign is part of.

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