Sunday, March 10, 2013

Maxxed Out: Could T.J.s Be in Vogue?


As New York Fashion Week ended and top editors packed up for Paris and Milan, T.J. Maxx invited those left behind to a presentation-cum-shopping event in a chic but deserted corner of Manhattan’s West Side. It was a fitting gesture from the off-price megachain, whose buyers are — and I mean this in the kindest way possible — bottom-feeders in the fashion ecosystem, snapping up merchandise the department stores have passed over.  Curiously, the event had been billed as a “Self-Expression Exhibit.” Unclear what that was, I imagined T.J. Maxx abandoning its high-fashion aspirations (“Maxxinistas”) and embracing its role as the anti-fashion emporium, where the independent-minded woman could repurpose a designer's duds outside the edicts of his "vision" and his MSRP.


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