The Secret Recipe for Viral Pinterest Images

Lots of brands monitor who's mentioning them and their products. But only recently have they gained the technology to track their images. Enter Curalate, a new company that provides businesses with data about how their pictures are being shared on Instagram and Pinterest. Founder Apu Gupta tells Fast Company:

Consumers are having millions a conversation a day, saying, 'I love this J.Crew sweater,' without saying the words 'J.Crew' or putting in a SKU number or doing anything that says, 'This is a J.Crew sweater.'

Via: The Secret Recipe for Viral Pinterest Images